Supported by a robust and flexible platform combined with the McDonald's App, the campaign promoted, in 9 countries in Latin America, a countdown to the end of year festivities, based on the December calendar, in which participants received daily rewards at do the scratch card on the days they interacted with the platform.

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With each new interaction, a different and personalized surprise. Depending on the frequency of participation, the customer could receive a prize such as Augmented Reality experiences customized for Christmas and New Year, personalized video according to the customer's interactions with the platform, exclusive game tailor made for the brands, discount coupons, stickers and collectible badges. Access to the platform could be done directly through the McDonald's App or through the campaign's QR Code on Coca-Cola cups in the chain's restaurants.

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25% of the active customer database participated in the campaign

20% of the coupons distributed were redeemed

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